An experienced practitioner and performance leader with a proven track record in advancing high-performance athlete support, health optimisation, and strategic organisational outcomes across professional sport.
A highly detailed and effective human performance consultant and specialist insights advisor, working across international sport. Previously served as Director of Performance & Innovation within multi-sport and multi-club football ownership groups, and has supported Olympic athletes at the highest level.
Performance Strategy AND Discovery
Sports Performance Leadership
World-class approach integrating the latest in recovery science with practical solutions tailored to your sport, schedule, and athlete needs. Pragmatic and established research and innovation approaches to enhancing athlete preparedness performed by the world’s best athletes and teams. We help organizations build systems to monitor load and response, manage fatigue, and support athlete well-being. By reducing injury risk and promoting consistent readiness, you gain a critical edge in performance.
Health & Performance Infrastructure Design and Development
From next-generation physical facility conceptualisation and planning to digital infrastructure and workflow design, we help create environments that support elite performance. We collaborate with architects, performance staff, and leadership to ensure infrastructure reflects and enables strategic goals. Whether building from scratch or refining existing systems, we guide development from concept through execution.
Prior to this, he spent a decade at Manchester United F.C. as Head of Recovery & Regeneration and Senior Performance Scientist & Coach, overseeing performance and medical recovery systems across the entire professional organisation. During this period, he contributed to a sustained era of success, achieving 10 national and international titles, while working alongside and learning from some of the most respected leaders in global sport.
Alongside his applied work, he completed a PhD and has published innovative research within elite sport environments, pushing the boundaries of athlete health surveillance, load monitoring, and performance benchmarking. His work bridges the gap between academic insight and real-world application, translating complex data into actionable strategies that inform decision-making at the highest level of sport.
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We are more than a digital agency